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Google is organized like software: modularized and broken up into autonomous units (like old HP). It's very likely nobody at Google has the oversight to see the
by ryanisinallofus 15y ago
Google is organized like software: modularized and broken up into autonomous units (like old HP). It's very likely nobody at Google has the oversight to see the big picture user experience and more importantly the authority to make it a good one. Who can force Youtube, Buzz, Reader, etc to work together to make one great voting feature?
At Facebook they have the correct view that their entire end-user facing experience is their single product with individual features simply being parts of a whole. Google should take this same view because users don't care how much Google engineers enjoy their autonomy or how cool it is to work there. Unlike Google itself, users see every Google branded product as using a single site or app. Users most likely use more than one component of Google and it's how those components work together that make up the total overall user experience of Google.
The excuse of "well that's another division" simply doesn't matter and is a poor excuse. Apple and Facebook don't seem to have this same problem. Apple has been around longer, and Facebook has grown faster.
So what's the fix? Create a UX design team with true authority? Is it well past time for Google to grow up and start acting like the billion dollar money machine they are? Or maybe I'm way off base. Google is still printing money even with their sub par user experience and total lack of social clout. Maybe they should just stick to what they're good at like Facebook and Apple seem to do.