4 ms·

Taycan is not price competitive with Model S and won’t be performance competitive when the S plaid ships this quarter.

sokoloff 6y ago
Supercar brands have never been about being price-competitive (in some cases, they are even Veblen Goods). Very few people cross-shop Ferraris and Hondas. I look forward to seeing the new Tesla's Nürburgring-Nordschleife time. The progress that performance EVs are making is impressive.
- pmorici 6y ago
  No doubt but they derive much of their prestige from their performance reputation which is why you see them marketing the Taycan’s 0-60 repeatability. As things progress the marketing department will increasingly struggle to come up with reasons why the electric incarnation of the brand lives up to its historical position as a prestigious good.
  - fomine3 6y ago
    Maybe true for Ferrari, but Porsche's reputations isn't come from just 0-60.
bin_bash 6y ago
The new Corvette is as fast as the 911 for half the price but that's not stopping people from buying 911s
- dreamcompiler 6y ago
  Another data point: Tesla Model 3 Performance version will go 0-60 in 3.1 seconds (not quite as fast as the Corvette's 2.9) for $52k; about $10k less than the Corvette.
  - zhobbs 6y ago
    Just a small correction, Model 3 performance starts at $56k. I don't like that Tesla lists price with $4.3k in "fuel savings" subtracted out, we have to call them out on that.
    - decafninja 6y ago
      Comparing something closer, the Model 3 Performance is significantly cheaper than the BMW M3. I recall the old (pre2021 facelift) Model 3 Performance either beat or performed very competitively to its various petrol competitors (M3, C63, RS5, Guilia QF, etc.) while being significantly less expensive. Would be interesting how the facelifted Model 3 Performance fares against the new hog-nose G80 BMW M3/4. Or the upcoming 4cylinder+electricmotor C63AMG. Now people complain that the Model 3 doesn't have the "soul" to be a true driver's car of course.
    - dreamcompiler 6y ago
      Good point. I forgot to click the "actual price" button.

Supercar brands have never been about being price-competitive (in some cases, they are even Veblen Goods). Very few people cross-shop Ferraris and Hondas. I look forward to seeing the new Tesla's Nürburgring-Nordschleife time. The progress that performance EVs are making is impressive.

pmorici 6y ago
No doubt but they derive much of their prestige from their performance reputation which is why you see them marketing the Taycan’s 0-60 repeatability. As things progress the marketing department will increasingly struggle to come up with reasons why the electric incarnation of the brand lives up to its historical position as a prestigious good.
- fomine3 6y ago
  Maybe true for Ferrari, but Porsche's reputations isn't come from just 0-60.

bin_bash 6y ago

The new Corvette is as fast as the 911 for half the price but that's not stopping people from buying 911s

dreamcompiler 6y ago
Another data point: Tesla Model 3 Performance version will go 0-60 in 3.1 seconds (not quite as fast as the Corvette's 2.9) for $52k; about $10k less than the Corvette.
- zhobbs 6y ago
  Just a small correction, Model 3 performance starts at $56k. I don't like that Tesla lists price with $4.3k in "fuel savings" subtracted out, we have to call them out on that.
  - decafninja 6y ago
    Comparing something closer, the Model 3 Performance is significantly cheaper than the BMW M3. I recall the old (pre2021 facelift) Model 3 Performance either beat or performed very competitively to its various petrol competitors (M3, C63, RS5, Guilia QF, etc.) while being significantly less expensive. Would be interesting how the facelifted Model 3 Performance fares against the new hog-nose G80 BMW M3/4. Or the upcoming 4cylinder+electricmotor C63AMG. Now people complain that the Model 3 doesn't have the "soul" to be a true driver's car of course.
  - dreamcompiler 6y ago
    Good point. I forgot to click the "actual price" button.