The issue is not that HN users have different preferences or that they signal those preferences. The issue is when they are surprised and annoyed that the ordin

The issue is not that HN users have different preferences or that they signal those preferences. The issue is when they are surprised and annoyed that the ordinary folks in the real world don't make the same superior choices that they do. Why do they keep buying iPhones instead of Fairphones? Why do they keep using ad supported services instead of paying for it? Why do hundreds of millions of them eat at McDonald's?! This lack of understanding of the general population is the issue.