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The story you linked is a bit more complex than the headline. It's kind of appropriate for the deeply confusing and paradoxical experience of shopping for a Son
by jbay808 6y ago
The story you linked is a bit more complex than the headline. It's kind of appropriate for the deeply confusing and paradoxical experience of shopping for a Sony phone.
And it confirms the GP's thesis that Sony is committed to keep making excellent phones while redoubling its efforts to ensure they're ignored.
What the article really says is that Sony is going to stop marketing and selling their phones in many regions, which means if you want one you might have to order it online from a reseller in Hong Kong or something. And then it may or may not be compatible with your local wireless spectrum. If it is, you'll have an excellent phone, and if it's not, you'll have an expensive pocket camera.
Probably what they've found is that outside of Japan, they can't compete against Apple's and Google-Pixel's mindshare (despite having far superior hardware than the latter, in my opinion).
> Xperia is by no means dead to the world and the company is actually redoubling its efforts with that brand in a bid to grow amid the spending cuts in regions where it will now be appointing its focus. The Sony Xperia 1 marked the start of that and is actually the result of those cost-cutting measures.