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Ask HN: How do you sell SaaS software to enterprise businesses?
- jqpabc123 6y agoIf you're a startup, the short answer is you usually don't. The first thing to realize is that with enterprise customers, having a good product might be enough to get your foot in the door --- if you're lucky. Then they'll start asking about your company, your organization, how many employees you have, do you provide them with health insurance, do you have a big fancy office, do you have any other large customers, how much market capitalization do you have, etc., etc.. 3 guys with a good idea and a good product still have the deck stacked way against them. Elephants are rare and it requires big bucks just to take a realistic shot at them. Smaller game is a much easier target --- there are a lot more of them and your chances of success are much better.
- julianna01k 6y agoIt seems to me that now it is very difficult to get an audience, and you need to be a very unique product and at the same time be in demand. Honestly, there are not many of them, and it is difficult for me to help with your question, but I like the strategy of https://audext.com/ https://audext.com/