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It's not just simple content sites. The other day, I placed an online order for curbside pickup (with a national brick-and-mortar chain). When the time came, I
by verisimilidude 6y ago
It's not just simple content sites.
The other day, I placed an online order for curbside pickup (with a national brick-and-mortar chain). When the time came, I drove up to their curb. But I couldn't access their "I'm at the curb, bring out my stuff" page. It just kept loading and loading. I had to go into the store to get my order.
When I got back to my PC, I discovered a massive webpack bundle on that page, along with an absurd level of tracking software. The page had transferred 50MB before I could even use it.
They knew their curbside page would be used exclusively by people on their phones, in their cars. They knew some of those people would pull up to stores with poor cell reception. That page should've been as light as possible. The page was ultimately just a simple form, so it should've been possible.