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20% is really huge in such a short timespan. Chrome must be becoming increasingly one of the prominent sources of user data for Google.
by Zakuzaa 15y ago
20% is really huge in such a short timespan. Chrome must be becoming increasingly one of the prominent sources of user data for Google.
- azakai 15y ago> 20% is really huge in such a short timespan. I don't think so. I am surprised it isn't higher. First of all, Chrome's advertising campaign is immense. Chrome ads are plastered all over the web, including crucial places like google.com. Chrome is spending more on advertising than other browsers have available altogether. Second, Chrome is a good product. Google has invested enormous resources into it, the kind that only an industry giant like Google, Apple and Microsoft can do, and the results are exactly as you would expect - good. Third, we are also starting to see some special integration between Google web properties and Chrome, optimizations that appear only in that combination of browser+website. (Even if these are not proprietary protocols and so forth, Google still has an incredible advantage in the direct connection between the teams.) Leveraging Google's websites like that is a special advantage of Google that other browser makers do not have. In summary, for these three reasons, I don't think Chrome's market share is surprising at all. In fact I am surprised it isn't higher.
- masklinn 15y ago> First of all, Chrome's advertising campaign is immense. Chrome ads are plastered all over the web They're even in meatspace. There have been Chrome ads in Paris's métro since early 2010, and they were still going strong last time I went there (a week ago), although they're only in a few places now (during the early part of the campaign, Chrome ads took over whole stations)
- deleted 15y ago[deleted]
- saturdaysaint 15y agoThose are good reasons, but the subtext of the parent post is how absolutely intractable IE's share has been for years, despite (once) poor performance and being appallingly behind the curve on new features (tabs, extensions, etc.). Google's own research showed that users didn't even understand the abstraction of a browser application - they were simply "ummm, on the internet". Clearly, Google made headway on these issues, but I think you underestimate how profound consumers needed (and still need) to be educated that they even have a choice of web browsers and that choice impacts their daily web experience.
- xuki 15y agoThanks to Firefox, many users are now aware of and looking for "a better browsing experience", which IMO helps a lot in Chrome's adoption rate.