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All of that is true until it isn’t. Ask all the stock trading apps how Robinhood out-UXed them. When the out-user-experienceing happens, you pretty much will lo
by runawaybottle 6y ago
All of that is true until it isn’t. Ask all the stock trading apps how Robinhood out-UXed them. When the out-user-experienceing happens, you pretty much will lose your entire business if you don’t undertake a paradigm shift. Stay ahead of the curve a bit.
- jackson1442 6y agoI think it could be argued that Robinhood’s UX is a sort of feature on its own. Stock trading isn’t simple by any means, and Robinhood found a way to make it really approachable for everyone and that’s almost admirable. Everything else about their business sucks, but that one piece was truly impressive.
- runawaybottle 6y agoI’ve echoed this point a few times too. There’s a lot of apps that can barely figure out a todo-list (every glorified note take app/PM software), and here’s a company that boiled down Derivatives (with a capital D) trading in about two or three screens. It’s an absolute masterclass.
- jackson1442 6y agoI’m personally impressed by how terrible the other trading apps are comparatively. Obviously they have more features etc but you’d think Vanguard & co. would try to follow in their footsteps. Vanguard’s beta app, Beacon, is a step in the right direction, but I can already tell it won’t even compete with Robinhood’s design.
- reader_mode 6y agoI thought robinhood got popular because they marketed the shit out of comission free trading for the little guy.
- daniellarusso 6y agoI think it was more like ‘here is a free margin account with options enabled and no commission fees’ went alot further than the UI. Also, the UX was implicated as the cause of a suicide, so that is not good.