4 ms·

I don't understand the point of this. It's trying to play it straight to be able to legitimately claim it's a 'Space Jam Recipe #2' website, but the videos and

I don't understand the point of this. It's trying to play it straight to be able to legitimately claim it's a 'Space Jam Recipe #2' website, but the videos and copy are full of little snide commentary about how the website is perfect for someone's movie business, which makes it seem pretty clear that they're knowingly taking a WB trademark for their site name... ICANN's Uniform Domain Name Dispute Resolution Policy [1] states that one of the qualifiers for an applicable domain dispute is if the domain is being used in bad faith, and this clearly is. [1] https://www.icann.org/resources/pages/policy-2012-02-25-en https://www.icann.org/resources/pages/policy-2012-02-25-en

Waterluvian 6y ago
I think they're having fun. I think this is one of those times where it's not about money.
aprex 6y ago
It’s stated on their website, it’s just PR. “ JAM COMPANY TROLLS WARNER BROS BY NABBING 'SPACEJAM2.COM' URL AND OFFERING IT FOR $1M” ... The idea behind the trolling is a collaboration between advertising creative Hunter Fine and commercial film director Peter Marquis, who have a history of creating viral pop culture. “ https://www.spacejam2.com/press-kit https://www.spacejam2.com/press-kit
- Ansil849 6y ago
  Yes, but by actively admitting that they trolling, they are opening themselves up to WB just going to ICANN and filing a dispute to get the domain.
  - degenerate 6y ago
    That's the point of the troll. Wasting either their braincells -or- their time/money. Sounds like a successful troll to me.
    - Ansil849 6y ago
      The amount of time they spent on designing this campaign, including shooting multiple videos, vastly exceeds the inconvenience this will cause WB. This is like if as a "troll" I left a car blocking your driveway, not caring if it got towed because it was a fake car I specifically designed over the course of years to leave in your driveway.
      - nkingsy 6y ago
        But I filmed myself putting my big beautiful fake car in your driveway and put it on the internet to increase global mirth.
      - jader201 6y ago
        Yeah, it sounds like you may not understand internet trolling. People have gone and will go to great lengths and expenses to troll big corps just for the laughs, internet points, and/or to cause big corps even a little bit of pain. There’s also a bit of art to trolling, too, which is again part of the fun. Not sure why this is so surprising.
        Ansil849 6y ago
        Trolling corporations is a form of asymmetrical warfare. The point is that the troll expands a few resources, to cause the corporation a disproportionate amount of inconvenience. For example, calling in fake pizza orders. Very low-effort for the troll, yet high-yield rewards in trolling the pizza vendor. On the other hand, expanding vastly more money and resources than will cost the corporation in question to neutralize the troll is not successful trolling, it is a failure.

Waterluvian 6y ago

I think they're having fun. I think this is one of those times where it's not about money.

aprex 6y ago

It’s stated on their website, it’s just PR. “ JAM COMPANY TROLLS WARNER BROS BY NABBING 'SPACEJAM2.COM' URL AND OFFERING IT FOR $1M” ... The idea behind the trolling is a collaboration between advertising creative Hunter Fine and commercial film director Peter Marquis, who have a history of creating viral pop culture. “ https://www.spacejam2.com/press-kit https://www.spacejam2.com/press-kit

Ansil849 6y ago
Yes, but by actively admitting that they trolling, they are opening themselves up to WB just going to ICANN and filing a dispute to get the domain.
- degenerate 6y ago
  That's the point of the troll. Wasting either their braincells -or- their time/money. Sounds like a successful troll to me.
  - Ansil849 6y ago
    The amount of time they spent on designing this campaign, including shooting multiple videos, vastly exceeds the inconvenience this will cause WB. This is like if as a "troll" I left a car blocking your driveway, not caring if it got towed because it was a fake car I specifically designed over the course of years to leave in your driveway.
    - nkingsy 6y ago
      But I filmed myself putting my big beautiful fake car in your driveway and put it on the internet to increase global mirth.
    - jader201 6y ago
      Yeah, it sounds like you may not understand internet trolling. People have gone and will go to great lengths and expenses to troll big corps just for the laughs, internet points, and/or to cause big corps even a little bit of pain. There’s also a bit of art to trolling, too, which is again part of the fun. Not sure why this is so surprising.
      - Ansil849 6y ago
        Trolling corporations is a form of asymmetrical warfare. The point is that the troll expands a few resources, to cause the corporation a disproportionate amount of inconvenience. For example, calling in fake pizza orders. Very low-effort for the troll, yet high-yield rewards in trolling the pizza vendor. On the other hand, expanding vastly more money and resources than will cost the corporation in question to neutralize the troll is not successful trolling, it is a failure.