This talk is the holy grail on this topic https://www.youtube.com/watch?v=otbnC2zE2rw https://www.youtube.com/watch?v=otbnC2zE2rw niche b2b, w/ natural recurrin

This talk is the holy grail on this topic https://www.youtube.com/watch?v=otbnC2zE2rw https://www.youtube.com/watch?v=otbnC2zE2rw niche b2b, w/ natural recurring cycles, $99 price point at a minimum, and not needing to be on call is most ideal