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If you want to beat Twitch, solve the discoverability problem. Twitch provides absolutely no discoverability to streamers. It's purely a function of big gets b
by busterarm 6y ago
If you want to beat Twitch, solve the discoverability problem.
Twitch provides absolutely no discoverability to streamers. It's purely a function of big gets bigger. They have zero design or plans to help streamers connect with the viewers who are interested in them (it's not "Playing Game X"). The primary way that Twitch streamers at 100+ viewers get new ones is via Youtube Clips + Twitter!
The first company to reasonably solve this problem will capture the lower 80% of Twitch's streamers.
Weirdly, YouTube has discoverability of normal videos nailed, but not for gaming streams either. There is tremendous opportunity here.