Also primary for me, and probably a couple hundreds if counting my colleagues and their families and my close friends and their families and of course my famili

Also primary for me, and probably a couple hundreds if counting my colleagues and their families and my close friends and their families and of course my families. Huge proportions of them using iOS. So I concur with previous reply. Don't get too fixated with market share. Apple isn't that niche if you include tablets and phones.