Self help books sell because they give they buyer a sense of having accomplished “something”. It’s similar to the person who wants to start running to get healt

Self help books sell because they give they buyer a sense of having accomplished “something”. It’s similar to the person who wants to start running to get healthier. They go out, buy a nice pair of running shoes, grab some expensive name brand clothing and perhaps buy themselves a fitness tracker too and then call it a day feeling great. They have convinced themselves they have begun their journey to a life where they run marathons weekly but have in actual fact achieved nothing.