> The main reason this company exists, or that ad tech can maintain a facade of not being a mainly bullshit industry with made up metrics, is the lack of inform

> The main reason this company exists, or that ad tech can maintain a facade of not being a mainly bullshit industry with made up metrics, is the lack of informed consent. Exactly, the industry is built on a foundation of obfuscating the myriad ways in which they are using people's personal data. Uninformed consent is the cornerstone of their business model.