Yes, we need better laws, opt-in consent and alternatives to ad tech (such as better ways for supporting publishers). The issues are systemic, going deeper than

Yes, we need better laws, opt-in consent and alternatives to ad tech (such as better ways for supporting publishers). The issues are systemic, going deeper than ad tech itself (e.g. conflicting incentives even within same publishing org, metrics being mostly nonsense, Goodhart's law). I think that the existing incentives can be moved, but we will need a chance in mentality that might require a generational shift, or who knows what how many fucks-ups. I'm becoming more and more pessimistic wrt to the latter.