Joel hired Pat [1] for the advice and experience that you say is lacking. Pat managed to move the needle on their conversions, which is pretty impressive. So wh

Joel hired Pat [1] for the advice and experience that you say is lacking. Pat managed to move the needle on their conversions, which is pretty impressive. So while I've always been amused at the tendency of people to create and fawn over software heroes, I've found his advice very useful over the years. [1] http://blog.fogcreek.com/our-marketing-is-up-fog-creek-and-what-we-did-about-it/ http://blog.fogcreek.com/our-marketing-is-up-fog-creek-and-w... Edit: obviously the advice and experience in question is fairly narrow and Joel wouldn't hand the keys of FC to Pat, but to solo and micro startups, his advice is gold.