Are you in the UK? "Asian" is widely used in Australia/NZ (and I believe the US) to refer generally to countries in the Han sphere of cultural influence (China,

Are you in the UK? "Asian" is widely used in Australia/NZ (and I believe the US) to refer generally to countries in the Han sphere of cultural influence (China, Korea, Japan, most of SEA) - specifically not Bangladesh, Pakistan, India and Sri Lanka. There are businesses that literally brand themselves as "Asian Supermarkets" that sell items from these countries. Over here, there are Asian restaurants that serve a separate cuisine to what you'd find at a Chinese, Korean or Thai restaurant (closer to hawker food from Malaysia/Singapore, from what I understand, but with a more Chinese influence). Then there is "Asian Fusion" on top of that. There are universities that offer "Asian Studies" degrees, and probably a whole lot of other community organisations I don't know about because I'm not Asian.