In the case that I am completely familiar with the business was returning $20M/year in net profit margin on roughly $180M/year in revenue. Google threw it away.

In the case that I am completely familiar with the business was returning $20M/year in net profit margin on roughly $180M/year in revenue. Google threw it away. Their reasoning was that the resource usage to net profit numbers wasn't "good enough." The comparison was always search advertising.