I really can’t fathom how this could ever be approved by a brand team or a social media team? There must’ve been several people involved, from the initial plann

I really can’t fathom how this could ever be approved by a brand team or a social media team? There must’ve been several people involved, from the initial planning stages to do something for April fools, to coming up with an idea, to writing copy for it, to sending out the email to customer lists, to briefing customer care teams that it’s a joke and not real. And no one thought “hey, this is a bad idea. There’s a lot of people struggling financially right now, let’s shock them into thinking their account got hacked and they are out a significant amount of money”. How could this even happen? I’m really truly dumbfounded. What was the expectation here? That people would find it funny, to get a scare that they’re out of money, that their personal information was misused? In no scenario does this make deliveroo look good - like ... how did this happen?!?!?