Who is Coke presenting constant and widespread visible opposition to when they said “be less white”? If you want to keep it straight tech... if you want Facebo

Who is Coke presenting constant and widespread visible opposition to when they said “be less white”? If you want to keep it straight tech... if you want Facebook being the ultimate moderators of what speech is allowed, what is true, and who can say it, that’s like your opinion man. I disagree and think they could focus on a sustainable long term plan that will best suit their investors while not causing harm - but how interested does FB seem on their core product vs legislation, “nudging”, their “outreach” on issues that they want to see changed? I’ve seen a lot more of Zuck and Dorsey in testimony than I have tech talks lately.