People have realized you can't just put your head down and assume the rest of the world is going to do the right thing, because it won't. If that's all you do,

People have realized you can't just put your head down and assume the rest of the world is going to do the right thing, because it won't. If that's all you do, you're going to get overrun by organized bad actors. And not the bad actors who think it's ok to run a protected left-turn red light when there's no traffic. The bad actors making a push these days are the ones who believe "race traitors" should be executed and murder of government officials you disagree with is appropriate political discourse. Know why these people are comfortable talking about and even acting on these beliefs? Because everything they hear is agreement. Too many people keep their heads down and pretend it will go away. They think clearly-disproven mantras like "sunlight is the best disinfectant". But there are people starting to recognize that sunlight has in fact accelerated the growth of these things. What stops them is consistent widespread visible opposition. And that means lots of people and businesses stepping up and making direct statements. You hear about it when famous people do it because that's how fame works. But they're hardly the only ones.