Absolutely perfect marketing: call it "Rubbee" because that's exactly the target market. As in "Man, I have to take my welfare cheque to Money Mart and then go

Absolutely perfect marketing: call it "Rubbee" because that's exactly the target market. As in "Man, I have to take my welfare cheque to Money Mart and then go all the way over to the liquor store to get my Night Train, I guess I better take my Rubbee". I wish I had been in the focus group for that one. I would have laughed and laughed.