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Regarding competition, it appears that Tesla has 15% market share in the 8 European countries in this report[0]. The article cites 108 different models availabl

Regarding competition, it appears that Tesla has 15% market share in the 8 European countries in this report[0]. The article cites 108 different models available (a number only sold a handful of units). The Model 3 is the leader, and Model Y doesn't appear yet, but there certainly appears to be a lot of competition. Overall BEV sales remain a small % of total automobile sales, but with this number of models in production, the competitive landscape could modulate quite a bit from quarter to quarter. On the one hand, Tesla is going to need to address this competition at some point, likely sooner than we imagine. On the other hand, this is exactly the outcome Musk wanted to see: Getting the major incumbents to commit to BEV product lines and developing a serious transitional market. [0] https://cleantechnica.com/2021/03/06/top-electric-models-in-8-european-countries-in-february-108-models-ranked/ https://cleantechnica.com/2021/03/06/top-electric-models-in-...

rcMgD2BwE72F 6y ago
>Tesla is going to need to address this competition at some point They're building a factory in Berlin already, they're importing as many cars from China and the US as they can, and they're selling everything they make. What else do they need to do?
- 11thEarlOfMar 6y ago
  Marketing/Advertising. The competitors have salespersons who use disinformation and misleading claims to close sales using typical pressure tactics. Tesla needs to inform the market more aggressively about the benefits vs. the other brands. This is an extreme example of how Audi is marketing vs. Tesla. No mention that the eTron is more than 2x the cost of the Model 3. Or that there is a long range Model 3 with 325 mile range. Or any justification for comparing eTron, an SUV, to Model 3 instead of Model X. https://www.audifrederick.com/compare/audi-e-tron-vs-tesla-model-3.htm https://www.audifrederick.com/compare/audi-e-tron-vs-tesla-m...

rcMgD2BwE72F 6y ago

>Tesla is going to need to address this competition at some point They're building a factory in Berlin already, they're importing as many cars from China and the US as they can, and they're selling everything they make. What else do they need to do?

11thEarlOfMar 6y ago
Marketing/Advertising. The competitors have salespersons who use disinformation and misleading claims to close sales using typical pressure tactics. Tesla needs to inform the market more aggressively about the benefits vs. the other brands. This is an extreme example of how Audi is marketing vs. Tesla. No mention that the eTron is more than 2x the cost of the Model 3. Or that there is a long range Model 3 with 325 mile range. Or any justification for comparing eTron, an SUV, to Model 3 instead of Model X. https://www.audifrederick.com/compare/audi-e-tron-vs-tesla-model-3.htm https://www.audifrederick.com/compare/audi-e-tron-vs-tesla-m...