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It's partly learned helplessness: mass media likes making claims "act urgently, next year it will be too late" [1]. And now the "next year" is here. It is too

• AnimalMuppet 6y ago
  In fairness, it was already too late when they were making the claim that "next year (or whenever) will be too late". That is, if you look at the data of the people doing the urging to "act now", the damage was already done by the time they were speaking. There could be a case for saying "It's already going to be awful; act immediately before it's catastrophic" - but they weren't making that case. (Or, perhaps, the media wasn't reporting them as making that case.)