I just flipped on a clip from Hulu.com and was served a Lowes DR pre-roll spot driving to the vanity URL Lowesracing.com/SummerSalute This is what I'm talking

I just flipped on a clip from Hulu.com and was served a Lowes DR pre-roll spot driving to the vanity URL Lowesracing.com/SummerSalute This is what I'm talking about. Apple doesn't do that sort of thing, making them a silly example for a TLD.