4 ms·

Honestly, who cares? (From a consumer's standpoint. Apple, microsoft, et al will care a lot, which I'll explain) I predict that nobody will use this. People

by blhack 15y ago

Honestly, who cares? (From a consumer's standpoint. Apple, microsoft, et al will care a lot, which I'll explain) I predict that nobody will use this. People like Apple will probably buy .mac and .apple, windows will buy .windows etc., but as a poster pointed out below, they will probably just redirect to the .com This really feels like a money grab by ICANN; and is in pretty poor form. Consider non-technical people. They're just figuring out .com. Most of them don't understand subdomains that aren't www. I'll see people type things like www.images.google.com or www.mail.yahoo.com or www.mail.yahoo.com etc. etc. Even if it was .apple, you'd still have huge parts of their customer base typing something.apple.com -- getting the .apple accomplishes nothing but increased revenue for ICANN. .com is a brand name. .ly is cute, .net is geeky, .org is kindof cool, but at the end, .com is what most people understand. But I'm sure that ICANN will enjoy the $185k ransom that they're going to effectively be holding over everybody's head when this goes live! "Pay us $185k or .apple is going to go to somebody other than you. Be a shame if that happened, wouldn't it?" Disgusting.

Someone 15y ago
I am not sure. Especially if that $185k is a one-off expense and not a yearly fee, I do not rule out that some good salesman will make a good living owning .cloud. Risky? Yes, but impossible? IMO: no. In the sleazy department, a browser vendor could try to sway the issue by changing the way their browser does lookups if users enter incomplete URLs. 'ebay' does not have to go to http://eBay.com http://eBay.com, it could go to 'eBay.whatever', where .whatever is owned by the vendor, instead. I doubt anybody could get away with that, though.
sebastianavina 15y ago
I don't think so... in any time, you could write "apple" on your navigator, and instead of performing an automatic google search for apple, it will send you to apple website... the same for a lot of words like google
- blhack 15y ago
  Will the browsers play ball with that, though? Technically, the tld is .apple, so you'd have to type .apple into the browser. Google isn't a charity; they want you typing "apple" into the address bar, then seeing ads for apple before clicking on apple.com. As it stands now, they could accomplish exactly what you're saying. Check to see if there is a ".com" associated with the single word you type, and take you there.

by blhack 15y ago

Someone 15y ago

I am not sure. Especially if that $185k is a one-off expense and not a yearly fee, I do not rule out that some good salesman will make a good living owning .cloud. Risky? Yes, but impossible? IMO: no. In the sleazy department, a browser vendor could try to sway the issue by changing the way their browser does lookups if users enter incomplete URLs. 'ebay' does not have to go to http://eBay.com http://eBay.com, it could go to 'eBay.whatever', where .whatever is owned by the vendor, instead. I doubt anybody could get away with that, though.

sebastianavina 15y ago

I don't think so... in any time, you could write "apple" on your navigator, and instead of performing an automatic google search for apple, it will send you to apple website... the same for a lot of words like google

blhack 15y ago
Will the browsers play ball with that, though? Technically, the tld is .apple, so you'd have to type .apple into the browser. Google isn't a charity; they want you typing "apple" into the address bar, then seeing ads for apple before clicking on apple.com. As it stands now, they could accomplish exactly what you're saying. Check to see if there is a ".com" associated with the single word you type, and take you there.