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Volkswagen would have benefited from reading this article> Bill Gate's comment that the prank makes Microsoft look stupid applies pretty well to the Voltswagen
by JoshTko 6y ago
Volkswagen would have benefited from reading this article> Bill Gate's comment that the prank makes Microsoft look stupid applies pretty well to the Voltswagen stunt.
- exegete 6y agoBut now we’re taking about Volkswagen and electric vehicles. April Fool’s ad campaigns don’t have to be funny to be effective.
- mmmmmbop 6y agoI'm seriously confused by the backlash to the Voltswagen stunt. The first thing I thought when I read the headline was that this was obviously an early April fool's day joke. Perhaps people are just upset that they didn't get it and are blaming Volkswagen to avoid admitting that they were a bit too gullible around April 1st.
- ma2rten 6y agoIt's because it was not released on April fools.
- judge2020 6y agoI saw it as trying to get ahead of the news cycle - like how Burger King announced their prank that everything would be served on sourdough bread on March 31 instead of day-of.
- JoshTko 6y agoVW's main mistake is that their joke was something some people actually really liked. It burns a ton of goodwill. Many of their supporters may have even defended the idea. Now VW effectively told their supporters that VW thinks they are idiots.
- laurent92 6y agoTheir mistake was probably to hit “Send” by mistake 1 day too early in their PR machine.
- supergirl 6y agoI doubt it was a mistake. 1. some timezones were probably already on April 1, 2. better get it out first so it doesn't get lost in the other hundreds of lame corporate April 1 pranks. I don't see how people could believe it's real though. VW is such a big company. how can people think they would rename to such a silly name.
- jackson1442 6y agoChecked when it came out and it was definitely still the 31st across the world; it was the 30th in my timezone!
- gnulinux 6y agoIt was 30 in US, 31st in the rest.
- aksss 6y ago> VW thinks they are idiots They hardly have a monopoly on that opinion. Just lemon juice on the wound though, I suppose. Getting mad and indignant about it qualifies as "continuing to dig", violating the first rule of what one should do upon finding themselves in an undesirable hole.
- mssundaram 6y agoYour comment made me realize that English speakers often render Volks in Volkswagen as Volts
- aksss 6y agoNever heard that rendering in my life, fwiw.
- mssundaram 6y agoThanks for your data point. Over here I just took a random sample around the room and came across many instances.