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Apple's market cap is 300 billion. Johnson & Johnson and Procter & Gamble are both at 180 billion. Pfizer is 160 billion and Pepsi is 110 billion. So why exactl
by mycroftiv 15y ago
Apple's market cap is 300 billion. Johnson & Johnson and Procter & Gamble are both at 180 billion. Pfizer is 160 billion and Pepsi is 110 billion. So why exactly is Apple a silly example?
- smiler 15y agoNotice he's talking about brands - because Apple don't have multiple brands, apple.com is fine. But for big companies in the food & beverage, homecare sectors etc, they have a lot of sub brands. They want to de-emphasise their company name (because nobody cares about them) and sell the brand. For example, do you know off the top of your head the brands of P&G? However, if I told you Old Spice, Gilette, Oral-B, Pantene etc, it starts to make a lot more sense to have .oldspice, .gillette .oralb .pantene and so on.
- justincormack 15y agoThat makes no sense. http://apple/ http://apple/ might make sense. But what would .pantene do? blonde.prov.pantene? They are not going to subdomain them under .pg.
- joshklein 15y agoI just flipped on a clip from Hulu.com and was served a Lowes DR pre-roll spot driving to the vanity URL Lowesracing.com/SummerSalute This is what I'm talking about. Apple doesn't do that sort of thing, making them a silly example for a TLD.