The key here is to be super intentional about which customer groups you want to reach out to regardless of how easy is it to get them. For example, when public.

The key here is to be super intentional about which customer groups you want to reach out to regardless of how easy is it to get them. For example, when public.com was in their beta phase, they avoided the low hanging fruit of going to those wall street bets and those reddit groups and instead took a very deliberate approach of looking for more diverse and underserved communities and go after them (e.g. professional women's slack groups) I wrote more about their story here in my substack (https://consumerstartups.substack.com/p/-39-how-to-make-stock-investing-more https://consumerstartups.substack.com/p/-39-how-to-make-stoc...). I also share a bunch of stories about how other successful early stage startups acquired their first batch of users and validated their ideas.