This reminds me of a book I read recently called “New Sales. Simplified.” by Mike Weinberg, in terms of engaging with people on their terms and the “sales story

This reminds me of a book I read recently called “New Sales. Simplified.” by Mike Weinberg, in terms of engaging with people on their terms and the “sales story”, highly recommended, and he narrates it himself on Audible. Very approachable for non-sales people but also refreshingly “back to basics” for those with sales exposure especially if wanting to focus on new sales acquisitions rather than just repeat customers.