3 ms·
Oh they were pretty determined. Sometimes when we would block traffic on particular cuts, we could see changes in traffic happening in as little as 30 mins whic
by bongoman37 6y ago
Oh they were pretty determined. Sometimes when we would block traffic on particular cuts, we could see changes in traffic happening in as little as 30 mins which meant that fraudsters had automated systems responding to changes on our end.
Things such as a single device ID sending hundreds of requests in a minute or blacklisted IPs would be just dropped silently, no point in even wasting bandwidth to show an ad. For cuts of traffic where the clicks etc were outside of predetermined ranges, it would again be blocked and dropped. In other cases, where fraud happened before we could block it, there was a flag called 'billable' which was set to False so the advertiser wasn't charged for it.
- bredren 6y agoI see. Who were the fraud operators affiliated with / what was their incentive? Isn’t it the publishers that would see value, or perhaps a competitor trying to disrupt marketing efforts? Do you see opportunity for innovation in traffic validation? Have you seen much in the way of training ML for this purpose?