Pricing scheme will change, that's become obvious today! Well, I also offer a service to create LaTeX templates, but yes, I know that limits the market and tha

Pricing scheme will change, that's become obvious today! Well, I also offer a service to create LaTeX templates, but yes, I know that limits the market and that's ok. I'm not trying to take over the world, I just want a "small Italian restaurant on the web", as DHH has said. Good question regarding the advantage over mail merge. LaTeX is extremely customizable in the layouts it can create (see some of my past work here: https://www.latextypesetting.com/showcase https://www.latextypesetting.com/showcase), and the typesetting quality is top notch. From a technical perspective, LaTeX can do math, create functions, use variables, etc. For many use cases, and particularly if design isn't your priority, Google Docs and Word mail merge will be an easier solution and that's ok.