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Actually, according to Aweber, it does (at least for email subscriptions, displaying a chiclet with subscriber numbers increases opt-in). It's a form of social
by jraines 18y ago
Actually, according to Aweber, it does (at least for email subscriptions, displaying a chiclet with subscriber numbers increases opt-in).
It's a form of social proof.
- mattmaroon 18y agoIs there some sort of evidence of that? I guessed no because I assumed most people don't even see it, but maybe people on the fence about subscribing do.
- shard 18y agoThere's plenty of evidence that social proof works, it's just a questions of whether there's something special about FeedBurner that would invalidate social proof mechanics.