I would imagine it's something like this: 1. You create an AdWords account or something where you can be paid to put ads on your site. 2. You have tons of emp

I would imagine it's something like this: 1. You create an AdWords account or something where you can be paid to put ads on your site. 2. You have tons of employees with different devices, probably on a range of VPNs or tor circuits. 3. They click ads on your site over and over and over again. Just a hunch. I know this sort of thing is strictly forbidden in Google's terms and can certainly be considered fraudulent depending on who's asking.