4 ms·

But they did say it was about how to write the best headline.

• jpttsn 6y ago
  If I see an article about “the best fishing rod”, I’ll assume it’s in the context of catching fish, not being a fish.
  • datavirtue 6y ago
    Yeah, but these days it will probably be about a guy named Rod who is the best at fishing...but not really.
• fastball 6y ago
  Right, but headlines don't really have a "quality" to them outside of attracting readers. So "best" is in fact "highest engagement", when it comes to headlines.
  • colpabar 6y ago
    I disagree. In my opinion, an ideal headline should be a condensation of the content into a few catchy words. If engagement is all that matters, is "READ THIS ARTICLE OR YOU WILL DIE!!!" a good headline?
    • fastball 6y ago
      An irrelevant headline will not drive engagement, so no.
      • Spooky23 6y ago
        Depends on the context.