The phrase is on this page: http://www.vintank.com/about/ http://www.vintank.com/about/ under Our Story I don't think he is talking about any physical device

The phrase is on this page: http://www.vintank.com/about/ http://www.vintank.com/about/ under Our Story I don't think he is talking about any physical device, he is using optics in place of Paradigm Shift - it is the new meaningless buzz word. Try it out! anytime someone uses optics this way substitute "paradigm shift" and the sentence will still read the same and still convey no information.