Company I work for does giveaways to get market penetration / market share / market grab. So can give free 1 yr subscription (in the hopes they'd renew after 1

Company I work for does giveaways to get market penetration / market share / market grab. So can give free 1 yr subscription (in the hopes they'd renew after 1yr) worth b/w $35 - $50 in retail.