A couple of things need to be balanced, I think, as I'm doing just that with PriceUnlock (https://bychgroup.com/price-unlock/ https://bychgroup.com/price-unlock

A couple of things need to be balanced, I think, as I'm doing just that with PriceUnlock (https://bychgroup.com/price-unlock/ https://bychgroup.com/price-unlock/) PriceUnlock will help SaaS owners finds the perfect pricing for their product, with more upside and less downside when trying new prices. Besides, it helps you stop leaving money on the table. * THE THINGS* 1. You can "scratch and claw", as Jason Cohen (founder of WPEngine) puts it. He talks more about this in the YT link below and he also puts out this idea of 150 customers, not "1000 true fans". I highly highly recommend watching the video, regardless of going VC/bootstrapped. He also talks about 2 other ways besides scratching and clawing https://youtu.be/otbnC2zE2rw?t=420 https://youtu.be/otbnC2zE2rw?t=420 2. Building in public is an upward trend these days. Basically you share as many milestones/ups/downs about your journey of building it. This can be a trap as well: it only works if your audience is A) interested in you sharing that, B) probably hackers/builders etc. I asked PG about this and he pretty much summed it up: https://twitter.com/paulg/status/1375038728519974912 https://twitter.com/paulg/status/1375038728519974912 3. As I'm building PriceUnlock, you'll also notice that I'm collecting emails (the ol' way) to get people's interest. I don't want to make a mailing list, I want to build my product, so I'll aim to be better doing the second rather than the first. But it doesn't hurt to, as Rob Walling did with Drip, launch with some MRR hopefully... or at least with some interest. https://www.youtube.com/watch?v=GLay7kksLtc https://www.youtube.com/watch?v=GLay7kksLtc 4. The usual set of things hackers do when they launch their thing: ProductHunt, Betalist, etc. Don't forget to join my subreddit on https://www.reddit.com/r/saas https://www.reddit.com/r/saas if that's what you're building (SaaS is v popular these days, so anyone reading this is invited!) 5. This pretty much ties to point 1, but the scratching and clawing is just another way to put the age-old adage: help (the relevant set of) people so you get their attention, use that attention as 'free advertising' for your product. It doesn't get any better than this as it's not intrusive and at least it's a win-zero-sum-game, at best a win-win. That's how I built my main company into 5M+ users and that's what I can preach that said.... 6. Deep down inside I thought what Jason Fried of Basecamp put best here. I'll let him say it: https://world.hey.com/jason/validation-is-a-mirage-273c0969 https://world.hey.com/jason/validation-is-a-mirage-273c0969