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What do you put on the buy now page? "April fools, we don't have anything to sell you, come back later"?
by willcipriano 6y ago
What do you put on the buy now page? "April fools, we don't have anything to sell you, come back later"?
- danenania 6y agoI've found it effective to ask people to sign up for a mailing list and offer them a lifetime discount on the future product in exchange.
- f6v 6y agoGather their contact info at least, saying "We're launching our product soon. We'll notify you when it's available!". Those who actually leave their email probably have a strong interest and could be your early adopters. They might even be up to discussing their needs with you if they haven't found a product that solves their issue yet.
- willcipriano 6y agoThe trouble I see with that is if I'm a consumer and find this buy now button and instead of letting me buy now you ask me to join a mailing list I'm not going to be happy. When you eventually launch the product I'm going to remember you as the guys with the website with the weird mailing list dark pattern and avoid buying from you. That said I may be atypical.
- f6v 6y agoI don't know much about consumer, but many enterprise services will only let you book a sales call even when they already have a product. That's annoying, but seems like people go with it.