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Think in terms of a mailing list for a business, like a newsletter. It costs money to send out emails. If 50% of your users aren't reading them, you can trim
by legohead 6y ago
Think in terms of a mailing list for a business, like a newsletter.
It costs money to send out emails. If 50% of your users aren't reading them, you can trim the list of those who don't open the email.
- nullserver 6y agoThe direct cost is near zero. Staying on the good side of spam blockers is a much bigger deal.
- legohead 6y agoCost depends on the setup. Not everyone is taking the most cost effective approach. Spam reduction is definitely a big consideration. However at the last place I worked we would get notifications when people marked the emails as spam, and so we could specifically remove those people from the email list. I don't even know how that part is done - we used one of the big emailer/newsletter websites.
- Nextgrid 6y agoIf you're asking yourself whether someone would read an email it's probably time to reconsider sending that email in the first place?