Not sure how much I agree with this. IT's less about making a name and more about finding out where your target audience is hanging out and communicating the va

Not sure how much I agree with this. IT's less about making a name and more about finding out where your target audience is hanging out and communicating the value of your product in a way that gets them interested. If you're creating an app for a specific audience, you should be active in forums, blogs, etc. where your audience hangs out, if for no other reason than to gather customer validation for your idea, etc. You can gauge interest in your idea early on by sharing it in these forums. If you get folks invested early like this, they'll not only want to join, they'll be more likely to spread the word. Passively posting a "Coming Soon" page is more or less the second step - the first is getting in front of your potential audience and engaging with them in a meaningful way. I don;t think you need to necessarily build a name for yourself, you just need to put yourself out there.