Coming from an ad agency background I’ve seen a lot of attempts at “unifying” various data sources from client’s analytics and sales data, agency tools, and thi

Coming from an ad agency background I’ve seen a lot of attempts at “unifying” various data sources from client’s analytics and sales data, agency tools, and third party data sets that are all in different formats, date ranges, and scopes. Warehousing that data might also require firewalling clients or teams for privacy or “competitive/conflict” reasons. These aren’t difficult problems to solve with a few knowledgeable devs but that is nothing but added cost and some agencies just aren’t good at hiring the right devs - especially if their previous exposure has been basic front end web developers from their clients. “Data warehouse” has also become a selling term even if “really big database” is a more accurate term. Hopefully more of these companies start to distinguish themselves in this space but their competition isn’t each other - it’s entry-level data people blasting through Excel.