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I'm genuinely surprised by how bad Amazon is at this. I had assumed a super rich and tech savvy company would be better at manipulating digital conversations t
by ALittleLight 6y ago
I'm genuinely surprised by how bad Amazon is at this. I had assumed a super rich and tech savvy company would be better at manipulating digital conversations than Amazon appears to be.
Maybe this isn't too important to Amazon and they aren't sending their A-team or putting a lot of resources into the effort. Maybe it is important and they are just getting started and will improve over time.
While Amazon's tweets seem lame it is hard for me to imagine what effective pro-Amazon messaging on twitter would look like. They have to overcome the problem that complaining about your job or a company's demanding work practices is natural, defending a company is rather less natural.
- mpalmer 6y agoMassive companies don't do subtle well. Social manipulation is hard because it can't be obvious; certainly not as transparent as what Amazon has been doing. Even before this leak it was painfully obvious which Twitter accounts were shilling on Amazon's dime. An effective campaign would probably more closely resemble what Russia has been doing for the last 6+ years.
- ALittleLight 6y agoI imagine it could be as simple as Bezos finding some trusted goon and instructing the goon to find a shady company with a history of doing this kind of thing well and then sending money based on results.