>I genuinely don't understand what is the incentive for using Mozilla VPN? I'm a Mozilla and Firefox fanboy, but this new product had me sceptical since the beg

>I genuinely don't understand what is the incentive for using Mozilla VPN? I'm a Mozilla and Firefox fanboy, but this new product had me sceptical since the beginning. They literally bring nothing to the table except their brand name. They don't even do the server side, but just resell Mullvad's infrastructure with their brand. The incentive for you is that Mozilla will keep Mullvad under close watch and make sure promises are kept - so you don't have to. Furthermore, there is no limitation for Mozilla to not seek other partnerships and/or develop the server side service themselves - they have the in-house dev talent to do so. So, yes, they do bring quite a lot to the table besides their brand name.