The alternative is to go full buzzword - we, for example, host our code on the blockchain [0] - and get technical in some lower layers of marketing or documenta

The alternative is to go full buzzword - we, for example, host our code on the blockchain [0] - and get technical in some lower layers of marketing or documentation, so that people who actually know what they're looking for can find out. [0] git, that is. Yes, git is technically a blockchain.