This idea that you 'only need 1% of the market to be rich' is not always so great. There are not that many companies that can do this, usually early movers, pe

This idea that you 'only need 1% of the market to be rich' is not always so great. There are not that many companies that can do this, usually early movers, people who caught a wave of interest. For something just a bit more complicated than 'To Do' he was going to need to take on VC money.