> For now, though, they can monetize some good PR "karma" by showing the world that they're "powering ahead". Apple made a huge bet on solar early (2012) -- wa

> For now, though, they can monetize some good PR "karma" by showing the world that they're "powering ahead". Apple made a huge bet on solar early (2012) -- way before it was cool at data center scale. They converted all of their global ops to 100% solar in 2018. They're now pulling their suppliers into the fold. In what way is this not good and noteworthy? Keep in mind that their suppliers are often energy-hungry, subject to foreign laws, and not 100% aligned with Tim Cook's California vision. Also note that converting to an alternate power source is generally not less-expensive than continuing to use the same power source you already have. So Apple's pressure is effecting legitimate change. Your criticism seems to boil down to: "Apple saw the trendlines early, spent heavily to get there before everyone else, and is now putting pressure on partners to improve their own operations...all for the bragging rights!". This would be a very shallow take, IMO.