I had this pop up in my twitter feed independently. When I went to go look at it's basically a lite version of something like Jira. Far less featured, maybe n

I had this pop up in my twitter feed independently. When I went to go look at it's basically a lite version of something like Jira. Far less featured, maybe not targetted as much at software development. In competitive sales analyses (easy to find) it completely loses... far less features, integration, etc.. and yet quite a bit more expensive. It's base starting price is quite expensive compared to the competition (not just vs Jira). It seems like the product had a lot of things they could have done to improve it and they just didn't execute very well. It's a weird product area.. I kind of hate Jira, but I also kind of hate every other project management software I've ever used. It seems like they came at it from the "we're expert UI/designer" types as opposed to project management/development experts. Maybe they cut down their features and kept it too simple out of a sense of design purity. It also sounds like he had success in other areas that were easier and didn't stress his business management skills, but this product did and he didn't listen to his business partners or seek out better managers to help make the right decision. Perhaps he was blinded by his previous success. It's an interesting read. As an engineer I would have been very very skeptical to join a team working in this area because my gut feeling would just be bad due to how many products have failed or been mediocre in this product space.