So, it would seem that we have an opportunity for a niche appliance maker: the "dumb appliance" market. I think the issue is that most of the purchases are det

So, it would seem that we have an opportunity for a niche appliance maker: the "dumb appliance" market. I think the issue is that most of the purchases are determined by price and features (that I want), rather than an absence of features I don't want. But you could probably build a decent amount of brand loyalty with a "dumb appliance" selling point. However, because you would have no data to sell, you would have to actually sell the item itself for a price that would be sufficient to make a profit.