It's a very interesting story. Not just a mere failure, but a total wipeout. Extremely simple games have succeeded before, eg Flappy Bird, as the author menti

It's a very interesting story. Not just a mere failure, but a total wipeout. Extremely simple games have succeeded before, eg Flappy Bird, as the author mentioned, so what went wrong here? Maybe gameplay wasn't satisfying enough, due to a few annoying glitches and obstacles mentioned in the article, and probably the marketing was too weak?